Business Development BDR

Company: Lamar Advertising Company
Location: Niagara Falls
Posted on: September 1, 2025

Job Description:

Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! Our Lamar office in Buffalo, New York is now hiring a new Sales Account Executive (salary commission) to help us bring innovative outdoor advertising campaigns to life for brands in Buffalo, NY and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small! Rated 1 Sales team for 2025 on Comparably , our Sales Account Executives are the connection between Lamar and the communities we serve. O ur AE's meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales , but also our relationships in our communities. Minimum 3 years sales experience required. Why Lamar? Lamar Advertising has been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking. Learn more about us on our official YouTube channel . Check reviews and company updates on our Glassdoor page What’s in it for you? A Monday-Friday 8:00am-5:00pm schedule with paid holidays, with a combination of time spent in-office and selling in the field First-year earning potential of $60,000 - $89,000 including commissions, dependent on experience and selling ability No commission cap, so earning potential is unlimited as you grow your book of business! Monthly auto and cell allowances for work-related expenses What can you expect from us? Comprehensive 3-6 month training program with opportunities to participate in our corporate-hosted Lamar Sales School Multiple medical plan options and a health savings account Hospital, Critical Illness, and Accident coverage Dental and vision insurance Short and long-term disability and paid parental leave 120 hours of paid time off (PTO) that increases with tenure 12 paid company holidays including Presidents Day and Juneteenth 401(k) plan with company match Employee Stock purchase plan Wellness program incentives such as medical plan premium holidays and HSA contributions Ongoing professional development and internal leadership programs to maximize your career potential Advancement opportunities, as our goal is to promote all Sales Managers from within! What we’re looking for in YOU: Ability to cold call businesses both over the phone and in person Ability to make oral presentations to provide information or explain policies and procedures Skill in speaking with persons of various social, cultural, economic, and educational backgrounds Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros and Google Workspace. Ability to adapt to new technology Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints Skill in writing grammatically correct routine business correspondence Ability to perform effectively under fluctuating workloads Skill in selling or promoting outdoor advertisements Skill in establishing rapport and gaining the trust of others Ability to establish and maintain cooperative working relationships Ability to meet a sales quota Working knowledge of general sales techniques Ability to be intrinsically motivated to succeed and withstand rejection Skill in working independently and following through on assignments with minimal direction Proven strong prospecting skills. Education and experience: Required: High School Diploma or Equivalent. Current and Valid Driver’s License. Minimum 3 years of proven sales experience. Preferred: College Degree. Previous CRM experience. Previous experience with Sales Force. Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com A day in the life: Major Activities Meet and exceed sales targets and monitor personal sales data and reports Target businesses within assigned territory/account list and visit each established Lamar client and our competitors’ clients within specified time frame Identify potential growth areas, open new accounts and increase Lamar’s market share by selling all products – Posters, Bulletins. Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow-up on Hot Leads, prepare proposals, and research Prepare written presentations, reports and proposals Become an active team member of Lamar and the advertising community Develop presentation skills utilizing computer tools and present to clients on a regular basis• Maintain accounts receivable Continually develop new product knowledge and acquire better selling skills Keep abreast of competition – particularly newspaper, radio, TV, cable, and online advertising Actively participate in sale meetings, regional meetings, seminars and trade shows Self-Organization Create and maintain daily, weekly, and monthly sales plans a month in advance Maintain a professional sales appearance Use sales tools and complete daily planner/sales program after each call and at the end of theday• Maintain organized up to date records of clients and sales activity Time Management Minimize travel time and maximize time in the field with clients Travel overnight when necessary Use the Lamar Sales Support Center and the Multi Market Coordinators to sell multi Lamar Administrative Maintain client profiles and be prepared to submit daily planners/call reports, sales plans, forecasts and expense reports on a timely basis Follow-up on all client production orders and ensure campaigns begin and end as the client requested. If any problems arise, AE will communicate immediately with the client and manager to find a solution Agree to check lights etc. on a regular basis when called upon Operate within your expense budget Physical demands and work environment: The work environment is a combination of an office environment and work in the field making sales calls and servicing existing accounts. The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking. Nights spent away from home traveling are less than 10%. Who we are: Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day. We provide ad space through: Billboards Interstate logos Handpainted murals Transportation and airports The largest network of digital billboards in the United States We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally. We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts. Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic. Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment. SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy . Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information! California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information. Reg56ID Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Keywords: Lamar Advertising Company, Buffalo , Business Development BDR, Sales , Niagara Falls, New York