Director of Sales
Company: Buffalo Lodging Associates - Corporate Office, Buf
Location: Buffalo
Posted on: June 24, 2022
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Job Description:
Primary function is outside sales calls. Responsible for revenue
production of the hotel, meeting or exceeding planned revenue
objectives for RevPar, occupancy and average daily rate (ADR). Must
utilize a hands on approach to be actively involved on a daily
basis in securing qualifying and follow-up on leads to book
clients.
-Actively sells room nights through public relations, advertising,
sales blitzes, direct mail campaigns and other promotional
programs.
-Effectively analyzes the strength and weaknesses of all hotels in
the competitive set and develops marketing strategies to counteract
their success.
-Develops and maintains sales and marketing plan and sales budget
with the General Manager ensuring maximization of room revenue
during forecasted low occupancy periods.
-Forecast occupancy fluctuations and direct selling activities to
maximize revenues.
Keywords: Buffalo Lodging Associates - Corporate Office, Buf, Buffalo , Director of Sales, Sales , Buffalo, New York
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