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Data Analyst- Pegula Sports + Entertainment

Company: National Football League
Location: Buffalo
Posted on: June 24, 2022

Job Description:

Duties & Responsibilities

  • Utilize data to develop predictive models to be used for ticket pricing and revenue forecasting
  • Develop ticket holder retention models to identify at-risk accounts
  • Develop lead scoring models to identify new business opportunities
  • Assess the impact of ticketing efforts, summarizing key insights and communicating relevant learnings and recommendations to stakeholders across the organization
  • Build and maintain Tableau reports and analyses using various data sources such as Ticketmaster Archtics, Eloqua, Shopify, Yinzcam, Facebook, Instagram, Twitter, and more
  • Assist with marketing automation efforts for email and digital advertising campaigns
  • Work with Content Marketing team to analyze and report on all digital marketing efforts
  • Work with ticket sales teams to streamline and standardize CRM inputs
  • Develop standardized SQL queries to pull automated reports from data warehouse
  • Work with third party software to develop partnership asset valuations
  • Utilize data to evaluate potential new partnership business
  • Develop reports to evaluate partnership campaign efficacy
  • Perform additional ad-hoc tasks as necessary

    Minimum Qualifications for the Position:

    • Bachelors Degree in Mathematics, Statistics, Computer Science or another quantitative field
    • Strong knowledge of regression analysis and other statistical tools/techniques required (R, Python, etc.)
    • Previous experience working with large data sets
    • Previous experience with SQL
    • Previous experience with data visualization tools (Tableau preferred)
    • High proficiency with Microsoft Excel
    • Experience with Microsoft Dynamics CRM preferred
    • Ability to work non-traditional hours, including nights and weekends

      Critical Competencies

      • Growth mindset, process driven leadership and ability to articulate technical solutions to business executives
      • Strong work ethic and high intellectual curiosity
      • Team player who thrives in a collaborative environment
      • Great communication skills and ability to manage multiple projects at a given time
      • Possesses knowledge of and passion for the National Football League and the National Hockey League

        Posted:06/13/2022 03:51 AM

Keywords: National Football League, Buffalo , Data Analyst- Pegula Sports + Entertainment, Professions , Buffalo, New York

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