Data Analyst- Pegula Sports + Entertainment

Company: National Football League
Location: Buffalo
Posted on: June 24, 2022

Job Description:

Duties & Responsibilities

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• Utilize data to develop predictive models to be used for ticket pricing and revenue forecasting
  
• Develop ticket holder retention models to identify at-risk accounts
  
• Develop lead scoring models to identify new business opportunities
  
• Assess the impact of ticketing efforts, summarizing key insights and communicating relevant learnings and recommendations to stakeholders across the organization
  
• Build and maintain Tableau reports and analyses using various data sources such as Ticketmaster Archtics, Eloqua, Shopify, Yinzcam, Facebook, Instagram, Twitter, and more
  
• Assist with marketing automation efforts for email and digital advertising campaigns
  
• Work with Content Marketing team to analyze and report on all digital marketing efforts
  
• Work with ticket sales teams to streamline and standardize CRM inputs
  
• Develop standardized SQL queries to pull automated reports from data warehouse
  
• Work with third party software to develop partnership asset valuations
  
• Utilize data to evaluate potential new partnership business
  
• Develop reports to evaluate partnership campaign efficacy
  
• Perform additional ad-hoc tasks as necessary
  
  
  Minimum Qualifications for the Position:
  
  
  • 
    
  • Bachelors Degree in Mathematics, Statistics, Computer Science or another quantitative field
    
  • Strong knowledge of regression analysis and other statistical tools/techniques required (R, Python, etc.)
    
  • Previous experience working with large data sets
    
  • Previous experience with SQL
    
  • Previous experience with data visualization tools (Tableau preferred)
    
  • High proficiency with Microsoft Excel
    
  • Experience with Microsoft Dynamics CRM preferred
    
  • Ability to work non-traditional hours, including nights and weekends
    
    
    Critical Competencies
    
    
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    • Growth mindset, process driven leadership and ability to articulate technical solutions to business executives
      
    • Strong work ethic and high intellectual curiosity
      
    • Team player who thrives in a collaborative environment
      
    • Great communication skills and ability to manage multiple projects at a given time
      
    • Possesses knowledge of and passion for the National Football League and the National Hockey League
      
      
      Posted:06/13/2022 03:51 AM

Keywords: National Football League, Buffalo , Data Analyst- Pegula Sports + Entertainment, Professions , Buffalo, New York