Director Product Marketing

Company: Centivo
Location: Buffalo
Posted on: April 3, 2026

Job Description:

We exist for workers and their employers who are the backbone of our economy. That is where Centivo comes in our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. We are looking for a Director of Product Marketing to join our team and play a key role in shaping our product marketing function and accelerating our enterprise growth efforts. This is a highly strategic and visible role, partnering closely with Sales, Revenue Operations, Product, Actuarial, and other marketing functions to develop positioning and messaging, sales enablement content, product packaging and pricing, and product launch planning and execution. We are looking for candidates with B2B2C product marketing experience, with a deep understanding of the employer health benefits market, particularly from the broker/consultants' perspective, and a passion for innovation in healthcare. Responsibilities: Product Marketing Strategy & Leadership Report to the Head of Product and play a lead role in shaping Centivo's product marketing function. Customer Research & Persona Development Develop a deep understanding of our audiences, including their needs, goals and challenges, and translate these into actionable insights to improve marketing effectiveness and product development. Positioning & Messaging Develop value propositions that resonate with our audiences by clearly describing how our products and services solve their challenges, highlighting features and benefits that are differentiating in the market. Competitive Landscape Intelligence Understand the competitive landscape and enable our National Account Sales team to communicate how our product is better positioned to solve our customers' challenges than competitors' products. Sales Enablement Develop National Account sales decks, product demos and collateral (e.g., case studies, sell sheets) that enable Sales to clearly communicate how our product solves our customers' challenges, close deals faster and improve conversion rates. Product Packaging & Pricing Create product packages and pricing aligned to audiences, considering their needs and competitor pricing to close deals faster and improve conversion rates. Partner Marketing Create co-marketing partnership opportunities that also serve our audience. Product Launch Planning & Execution Manage product launch efforts in collaboration with Product and other marketing teams, determining appropriate launch strategy and plan for each product release/feature, in the context of broader product positioning and messaging narrative. GTM Retrospectives Design and deliver quarterly and annual GTM retrospectives based on closed/won analysis and interviews, internal surveys, and demand gen programs/campaign learnings. Marketing Influence Collaborate with the rest of the marketing teams to develop content and campaigns with messaging that resonates with our audiences. Qualifications: Required Skills and Abilities 5–7 years of experience in employer health benefits — with B2B product marketing experience and/or as a broker/consultant Exceptional written, verbal, and visual communication abilities across various mediums and assets used in the sales and marketing processes Demonstrated track record of driving growth results with strategic, data-driven insights, collaboration, and influence Well versed in macro healthcare trends and how they impact the employer market A self-starter with a demonstrated track record in solving problems, generating new ideas, and driving results in fast-moving, growth-oriented environments Centivo Values: Resilient – This is wicked hard. There is no easy button for healthcare affordability. Luckily, the mission makes it worth it and sustains us when things are tough. Being resilient ensures we don’t give up. Uncommon - The status quo stinks so we had to go out and build something better. We know the healthcare system. It isn't working for members, employers, and providers. So we're building it from scratch, from the ground up. Our focus is on making things better for them while also improving clinical results - which is bold and uncommon . Positive – We care about each other. It takes energy to do hard stuff, build something better and to be resilient and unconventional while doing it. Because of that, we make sure we give kudos freely and feedback with care. When our tank gets low, a team member is there to be a source of new energy. We celebrate together. We are supportive, generous, humble, and positive . Who we are: Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. Centivo works with employers ranging in size from 51 employees to Fortune 500 companies. For more information, visit centivo.com . Headquartered in Buffalo, NY with offices in New York City and Buffalo, Centivo is backed by leading healthcare and technology investors, including a recent round of investment from Morgan Health, a business unit of JPMorgan Chase & Co.

Keywords: Centivo, Buffalo , Director Product Marketing, PR / Public Relations , Buffalo, New York