Real Estate Marketing Manager
Company: Talently
Location: Irving
Posted on: October 31, 2025
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Job Description:
Job Description Job Title: Real Estate Marketing Manager
Location: On Site - Irving, Texas, United States Salary:
$90,000-$100,000 Skills: Data-Driven Marketing Strategy, Campaign
Management, Digital Advertising, Brand Image, Market Research About
the Real Estate Company / The Opportunity: Are you an experienced
marketing professional passionate about driving growth in the real
estate industry? Our client, a leading company in the Real Estate
sector, seeks a dynamic Marketing Manager to lead strategic
initiatives, maximize brand presence, and accelerate qualified
traffic to communities and digital properties. This highly visible
role offers the opportunity to innovate, collaborate
cross-functionally, and make a tangible impact on business
performance and market share in a thriving Irving, TX location.
Responsibilities: Develop and execute annual and quarterly
marketing strategies and campaigns aligned with division goals.
Collaborate with sales and marketing teams to deliver collateral,
market research, buyer analysis, and effective lead management.
Manage agencies and vendors for online and offline initiatives:
direct mail, email campaigns, digital advertising, signage,
website, events, and promotional content. Ensure consistent,
high-quality branding across all touchpoints; provide clear
creative briefs and feedback to external partners. Oversee
marketing efforts for communities including merchandising, sales
offices, signage, renderings, photo shoots, collateral, grand
openings, and special events. Monitor and analyze campaign
performance, community traffic, and market trends using Salesforce,
Pardot, Google Analytics, and additional tools; recommend
optimizations based on data. Administer marketing budgets,
advertising approvals, schedules, and invoices with a focus on
maximizing ROI. Maintain libraries of marketing assets,
photography, online content, and award submissions. Support sales
counselors in evaluations of office presentations and community
readiness. Participate in sales meetings, community site visits,
and maintain knowledge of competitor activity. Contribute to
special projects with division and corporate leadership as needed.
Must-Have Skills: Bachelor’s degree in Marketing, Business,
Communications, or related field. 5–8 years of relevant marketing
experience, ideally within real estate or homebuilding. Deep
knowledge of digital marketing, social media platforms, and website
oversight. Proven ability to develop, implement, and optimize
marketing plans while managing budgets. Highly organized,
detail-oriented, and adept at managing multiple projects in a
fast-paced environment. Advanced proficiency with Microsoft Office
Suite (Excel, PowerPoint, Outlook, Word). Excellent communication,
public relations, and cross-functional collaboration skills.
Nice-to-Have Skills: Graphic design experience (Photoshop and
InDesign preferred). Experience with marketing automation tools
(Salesforce, Pardot, Google Analytics). Previous supervision of
marketing staff. Insight into community marketing practices in
homebuilding or real estate. Creative strategy and storytelling for
branding and promotional efforts. Valid driver’s license and active
vehicle insurance (for occasional travel).
Keywords: Talently, Buffalo , Real Estate Marketing Manager, PR / Public Relations , Irving, New York
