Customer Marketing Manager- Foodservice- National Chains
Company: Rich Products Corporation
Location: Buffalo
Posted on: October 23, 2025
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Job Description:
Rich’s, also known as Rich Products Corporation, is a
family-owned food company dedicated to inspiring possibilities.
From cakes and icings to pizza, appetizers and specialty toppings,
our products are used in homes, restaurants and bakeries around the
world. Beyond great food, our customers also gain insights to help
them stay competitive, no matter their size. Our portfolio includes
creative solutions geared at helping food industry professionals
compete in foodservice, retail, in-store bakery, deli, and prepared
foods, among others. Working in 100 locations globally, with annual
sales exceeding $4 billion, Rich’s is a global leader with a focus
on everything that family makes possible. Rich’s®—Infinite
Possibilities. One Family. Purpose Statement As the Customer
Marketing Manager for National Chain Accounts within the
Foodservice Division, you will lead strategic marketing initiatives
that drive demand, loyalty, and growth across large U.S. restaurant
chains. This role is pivotal in developing and executing
customer-specific marketing plans, integrating insights from
consumer behavior, category trends, and competitive intelligence.
You will collaborate cross-functionally with Sales, Culinary,
Product Marketing, Digital Marketing, R&D, and Finance to
deliver impactful programs that elevate our brand presence and
drive measurable business results Key Accountabilities and Outcomes
Strategic Planning & Execution Develop and execute integrated
marketing plans tailored to chain restaurants. Lead the creation of
2-year operating plans and long-range strategies for assigned
accounts. Support joint business planning with strategic customers,
aligning with sales leadership to establish robust customer plans.
Customer Engagement & Demand Creation Activate marketing programs
through collaboration with culinary, sales, digital marketing and
agency partners. Customize messaging and promotional efforts to
resonate with chain restaurant operators. Lead participation in key
industry events and trade shows (e.g., IFMA, NRA). Deliver the Rich
Experience from initial contact through every customer touchpoint.
Market & Segment Analysis Monitor competitive activity and
consumption trends across the foodservice landscape. Analyze
multiple data sources to uncover actionable insights and inform
strategy. Partner with Research & Insights to conduct custom market
research. Conduct VOC (Voice of Customer) through market analysis.
Understand operator archetypes and path-to-purchase to inform
marketing strategy. Innovation & Product Launch Support Provide VOC
to support new product development and innovation platforms.
Collaborate with CBUs and Product Marketing to execute launches
tailored to chain restaurant needs. Support both sustaining and
breakthrough innovation initiatives. Financial Management Manage
segment P&L and marketing budget, ensuring alignment with
business goals. Measure and optimize ROI of promotions and demand
creation efforts. Identify gaps in demand vs. plan and develop
gap-closing strategies with Sales. Digital Marketing Integration
Influence digital content and ecommerce strategies for distributor
platforms supporting chain accounts. Ensure superior product
content and brand representation across digital channels.
Foodservice Division Support Contribute to the development and
execution of strategic plans for the foodservice division Support
the planning and execution of large-scale foodservice events,
including trade shows, showcases, and customer summits. Assist in
the creation and rollout of division-wide marketing plans and
calendars. Partner with Strategic Insights to conduct market
research and VOC studies that inform divisional strategy.
Collaborate with cross-functional teams and segment leaders to
ensure alignment on divisional goals and initiatives. Represent the
foodservice division in internal planning meetings and external
industry forums. Knowledge, Skills, and Experience Bachelor’s
degree in Marketing, Business, or related field required; MBA
preferred. 5 years of marketing experience, preferably in
foodservice or CPG. Proven success in strategic planning, customer
engagement, and cross-functional leadership. Strong analytical
skills with experience managing P&Ls and marketing budgets.
Excellent communication and presentation skills. Ability to thrive
in a fast-paced, entrepreneurial environment. Strong knowledge of
the MS office suite Travel up to 30%, strategically planned to
support key accounts and initiatives. CORP123 LI-RT1 SalesAC
COMPENSATION In accordance with state law, the rate or range
provided is Rich Products Corporation, its subsidiaries and
affiliates ("Rich's"), reasonable estimate of the base compensation
for this role. The actual amount may be higher or lower, based on
non-discriminatory factors such as experience, knowledge, skills,
abilities, shift differential, and location. Annual Range/Hourly
Rate $101,793.49 - $152,690.24 Rich Products Corporation, its
subsidiaries and affiliates (“Rich’s”), are committed to a policy
of Equal Employment Opportunity , standing up for fairness and
maintaining a culture of belonging, to provide an exceptional
experience for all. We will not discriminate against an applicant
or employee on the basis of race, color, religion, sex, national
origin, disability, military or veteran status, or any other
Federal or State legally protected classes. The information
collected by this application is solely to determine suitability
for employment, verify identity, and maintain employment statistics
on applicants. Applicants with disabilities may be entitled to
reasonable accommodation under the Americans with Disabilities Act
and certain state or local laws. A reasonable accommodation is a
change in the way things are normally done which will ensure an
equal employment opportunity without imposing undue hardship on
Rich’s. Please contact Rich’s Associate Experience Network at
hrhelp@rich.com if you need assistance completing this application
or to otherwise participate in the application process.
Keywords: Rich Products Corporation, Buffalo , Customer Marketing Manager- Foodservice- National Chains, PR / Public Relations , Buffalo, New York
