Digital Content Author

Company: Iconma, L.L.C.
Location: Depew
Posted on: January 15, 2022

Job Description:

* The Content Author is responsible for the ongoing design, management and optimization of the public websites.
* Work effectively with their cross-functional team, local market and global stakeholders to achieve agreed KPIs and drive customer engagement and acquisition.
* Use knowledge of digital marketing, content management strategy, content governance, UX/UI, SEO and optimization to deliver a best-in-class experience across PWS, critically assessing project briefs, user journeys and site performance to identify opportunities for improvement.
* While this is not a developer role, the employee will also be required to troubleshoot and facilitate the resolution of issues with the public websites or the content management system and so technical knowledge is advantageous.

Requirements

* 5 years + of content CMS experience
* Experience and knowledge of delivering digital best practice in areas such as content management, e-commerce, content strategy, web analytics, SEO, SEM, optimization, accessibility and UX/UI
* Fluent in Adobe Experience Manager (AEM) 6.1& 6.5 and above including
* Experience in Content authoring (layout, structure & edit) and project management tools (Jira/Confluence or similar)
* Strong project management skills and the ability to manage multiple initiatives concurrently
* Experience in finance, banking or a regulated industry is advantageous
* Strong writing and editing skills and attention to detail
* Experience and knowledge of delivering digital best practice in areas such as content management, e-commerce, content strategy, web analytics, SEO, SEM, optimization, accessibility and UX/UI
* Good understanding of information architecture, web design and usability best practices.

As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.

Keywords: Iconma, L.L.C., Buffalo , Digital Content Author, Other , Depew, New York