Content Specialist

Company: Rich Products Corporation
Location: Buffalo
Posted on: November 19, 2021

Job Description:

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's---Infinite Possibilities. One Family. PURPOSE STATEMENT Creative communicator. Lover of all-things-content. Passion for writing, creating and delivering in ways that cut through the clutter to connect with audiences. Curious and ready to test and learn, while remaining disciplined enough to also harness the tried and true. These are just some of the qualities we're looking for in our new content specialist at Rich's. This digitally-savvy individual will become part of our fast-paced Corporate Communications team, helping to shape and evolve the way we communicate with our key audiences - our associates (hey, this could be you!), our customers and our communities. From creating compelling content that helps move the needle across our global organization (did you know we're in 100+ countries around the world?), to our social and digital spaces and everywhere in between, there's much opportunity to drive our team's efforts forward in creating and delivering messages that matter KEY ACCOUNTABILITIES/OUTCOMES Concept, create and edit engaging content for various internal and external audiences and channels, including snackable, short- and long-form; videos and visually-driven pieces to be leveraged across communications channels Development of short- and long-term content strategy, in partnership with Corporate Communications team members, including development and management of an integrated content calendar across channels Partner with Corporate Communications managers to manage content on digital and online channels, including Rich's social channels and websites, ensuring news and information is kept fresh and up-to-date Serve as day-to-day manager of Rich's internal Corporate Communications channels including email, Enrich Caf-- (intranet), and Yammer collaborating closely with Rich's Associate Digital Experience team, as well as serving as the point person for Rich's digital asset management tools Serve as communications business partner to key leaders, departments and functions, as prioritized by the company, developing compelling communication experiences for their stakeholders, while reflecting and reinforcing Rich's key priorities and values Develop new ideas to continually improve our internal and external communications and shared understanding of Rich's vision, mission and strategy Partner with team members to collaborate with creative agency partners and manage freelance resources Develop strong understanding of our target audiences, including what types of content they want to consume and how they want to consume it Ensure that high-quality content, standards and best practices are maintained across platforms Stay up to date on digital, social media and design best practices. KNOWLEDGE/SKILLS/EXPERIENCE Bachelor's degree in Communications, Digital Media, Marketing or a related field Three to five (3 - 5) years of experience in a related role; agency experience a plus Proven ability to work in a fast-paced, highly dynamic business environment, with a client service-driven mindset and deliver under pressure Digitally-savvy: understands changing social landscape; identifies new communications channels to engage and inform Must possess strong digital dexterity that will allow for quick understanding and adaption of new technology and platforms Basic graphic design skills required (Photoshop and Illustrator); video editing skills a plus (Adobe Photoshop, Adobe Premiere and/or multimedia software/tools) Excellent writing, story-telling and copy editing skills, particularly for the digital world Keen understanding of SEO guidelines to optimize content Passion for content, an understanding of digital platforms and a solution-oriented approach to executing strategies Understanding of Microsoft's O365 environment strongly preferred Data-driven: able to understand and distill analytics to improve communications strategy and reach Must be a team player, understanding individual success is driven and supported by team success Collaborates effortlessly among departmental and cross functional teams; adept at cultivating relationships with people at all levels of our global organization #earlycareers #LI-AD1 Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at asc@rich.com if you need assistance completing this application or to otherwise participate in the application process. BRINGING YOUR BEST SELF TO WORK.As a family-owned company, caring for our associates-their whole selves-is a top priority. That's why we provide benefits and tools to help our people balance the integration of work and life: Competitive compensation Health & financial benefits Paid time off Parental leave Family planning support Flexible work policy Associate affinity groups Volunteering & community impact opportunities Holiday gatherings In-house taste tests (we are a food company after all)! It's all part of how we support our family of associates. Because in the company of family, all things are possible. MEET RICH'S.Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's---Infinite Possibilities. One Family.

Keywords: Rich Products Corporation, Buffalo , Content Specialist, Other , Buffalo, New York