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Recruitment Marketing Specialist, Remote

Company: Delaware North Companies
Location: Buffalo
Posted on: June 12, 2021

Job Description:

The Opportunity

Delaware North is searching for a Recruitment Marketing Specialist to join our Talent Innovation Center. As a Recruitment Marketing Specialist, you will be in a critical role on a team that connects the right people to the right jobs through traditional and digital marketing channels. As a leading voice in our attraction efforts, you'll influence thousands of candidates every year, working alongside a talented and engaged team. Reporting to the Manager of the Innovation Center, you'll partner with team members and business partners in building, tracking, and measuring multi-channel recruitment marketing campaigns that tell a unified brand story and differentiate us as one of the top places to work.


  • Create and deliver internal and external communications to reinforce our employer brand including overseeing and maintaining career site copy.
  • Create and implement strategies for building, segmenting, and engaging our talent communities.
  • Research and understand your target audiences, labor supply and demand, and competitive landscape to build diverse, multi-channel campaigns that connect with key audiences at all points of their candidate journey.
  • Partner with vendors to tag, measure, and report on full-funnel throughput metrics like CPC, CPA, CPH, reach, and engagement to tell our success story.
  • Partner with internal team members to optimize usage of our applicant tracking system, CRM, CMS, and social channels.
  • Build strategic and effective internal and external relationships, including understanding and supporting your business partners' goals.
  • Stay current and forward-thinking on digital marketing products, tools and platforms, best practices and use within the competitive landscape.


  • Bachelor's degree preferred.
  • Minimum of 3 years' experience in marketing, talent acquisition, or related field; experience in employer brand and recruitment marketing is preferred.
  • Strong written and verbal communication skills.
  • Experience in social media and SEO is strongly preferred.
  • Must be a self-starter and effective problem solver.
  • Experience working within a cross-functional team.

Who We Are

At Delaware North, you'll love where you work, who you work with, and how your day unfolds. Whether it's in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there's no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.

Keywords: Delaware North Companies, Buffalo , Recruitment Marketing Specialist, Remote, Other , Buffalo, New York

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