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Content Writer & Marketing Specialist

Company: CALSPAN CORPORATION
Location: Buffalo
Posted on: June 12, 2021

Job Description:

Overview

The world's greatest innovators rely on Calspan ASE, as evidenced by our track record of successfully providing high-quality independent engineering design, test, and research services for more than 70 years. We are proud to offer innovators a wide array of engineering services to support their game-changing innovations. We are looking for a full time Content Writer & Marketing Specialist to develop compelling content and value propositions for multi-touch, multi-channel marketing campaigns.

Responsibilities

  • Develop compelling value propositions for all business units. Update company messaging to reflect Calspan's technical expertise, problem-solving capabilities, and strong values and culture.
  • Create a content marketing strategy and schedule. Contribute to the execution of digital marketing campaigns, social media publishing, website evolution and maintenance, landing page development, PR activity, and tradeshows.
  • Conduct market research to identify target accounts and contacts. Obtain critical business intelligence, including market research, competitive analysis, and trends. Analyze marketing metrics to determine the effectiveness of messaging.
  • Perform initial qualification and assignment of inbound leads in the CRM.
  • Serve as a shared creative resource for all internal business units and complete all required marketing support requests.

Qualifications

Preferred Education / Experience:

  • Bachelor's degree in marketing, communications or related discipline
  • 3+ years of experience or;
  • A combination of education and experience equivalent to above

Preferred Knowledge / Ability:

  • Proficiency with Microsoft Word, Excel, PowerPoint, Access, Publisher, InDesign, and various social media channels
  • Familiar with standard marketing principles, practices, and procedures
  • Advanced verbal and written communication skills to effectively interact with internal and external customers
  • Broad writing capability with an understanding of audience needs
  • Strong organization and self-management skills while working in a face-paced, highly fluid environment
  • Creative-minded and takes ownership and initiative to resolve issues
  • Excellent organizational and time management skills

Benefits Package: Our goal is to provide Calspan employees and their families with a comprehensive and competitive benefits package. Our benefits include: Health Insurance, Health Savings Accounts, Flexible Spending Accounts, Dental Insurance, Vision Insurance, Life Insurance/Accidental Death & Dismemberment, Short-Term/Long-Term Disability, 401(k), Critical Illness Insurance, Accident Insurance, Hospital Indemnity Insurance, Universal Life Insurance Policy, Paid-Time Off, Company-paid Holidays, Bereavement Leave, Jury Duty, Military Leave, Employee Assistance Program and Educational Assistance Reimbursement.

Calspan is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Calspan supports safe and drug free workplace through pre-employment background checks and drug testing.

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Keywords: CALSPAN CORPORATION, Buffalo , Content Writer & Marketing Specialist, Other , Buffalo, New York

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