BuffaloRecruiter Since 2001
the smart solution for Buffalo jobs

Mgr, Advanced Strategy and Activation

Company: SPECTRUM
Location: Buffalo
Posted on: November 20, 2020

Job Description:

Job Description:

Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative. The Manager of Strategic Initiatives and Activation will work with the advanced & linear management in the Spectrum Reach markets on the continuation of existing as well as new initiatives that are now converging linear, advanced TV and digital. This role will focus on the development and sales activation of scalable and cutting-edge solutions for clients in order to maximize the use of the Spectrum Reach's powerful data and media product offerings across all sales channels; local, regional, national. Will analyze client performance and develop solid strategic sales plans working closely with on the ground/market sales leadership. The manager will work with the cross functional teams to ensure sales activation against clear KPI's and Revenue ROI's including reduction of account churn in the core linear business and in direct support the region and divisional goals MAJOR DUTIES AND RESPONSIBILITIES Sales related Responsibilities : * Go to Market (GTM) Sales on convergence initiatives for audience based linear television, streaming television and a portfolio of digital products. * Coordinate rollouts and training with divisional leadership * Support a defined Value Proposition and Competitive Analysis & Positioning * Formulate and manage initiative sales KPI's and revenue targets by market in coordination with advanced sales managers in the field * Share and ensure sales training materials are applicable for market needs and ongoing cross platform sales team development in coordination with learning team * Sales driver for product refresh & pulse on competitive and feedback loop to leadership Functional Partnership responsibilities: * Review & support sales plan & ROI's * Coordination with product marketing on communication plans for regions and division * Feedback for the product and solutions organization for fixes and enhancements in coordination with product & solutions team * Create Sales and sales support training materials and ongoing cross platform sales team development in coordination with learning team- drive train the trainer and selling with technology with field LSMs Monitoring of Progress, Deliverables and Future State Opportunities * Manage deliverables, milestones & timing for 12 core strategic sales initiatives * Identify new opportunities, best practices, sales channels and product offerings * Provide competitive analysis and approach to compete * Ensure that SR is entering new marketplaces advances and leveraging data and product offerings to retain and grow the core linear business Support Go To Market Plans Current and future initiatives include: * Multiscreen TV * Online, Display, Video & Search * O&O Spectrum News & Sports Streaming * Social * White Label of AudienceTrak Platform for Small to Midsize Agencies * Audience App * Addressable & Data Driven Linear in local markets * Sales Enablement * Audience Based Buying * Proposal Unification * Attribution * Reach Extensions using 1st Party Data & Ad Exposures * Impressions Based Television Internal Partnership Responsibilities: * Build and execute on strategies and initiatives that drive positive sales results and ensure success in achieving company's business objectives. * Develop a high-energy sales culture that fosters success, enthusiasm, and a winning atmosphere. * Ensure that the local and national Spectrum Reach sales and sales support team members are fluent in all Spectrum Reach data and product offerings * Research customer requirements and expectations and include responses and solutions in product planning and marketing strategy. REQUIRED QUALIFICATIONS * 3+ Years of Sales experience, ideally impression based solutions across multiple products. * Ideal candidate has 1+ years of leading high performing teams focused on multiscreen advertising campaigns including television, digital media, data informed advertising and programmatic media salesalong with previous experience incorporating these attributes into sales strategies * Must demonstrate a success in revenue goal achievement and year over year growth of multiscreen advertising campaigns, which include traditional media, digital and programmatic competitors such as Facebook, Google, etc. * Demonstrate the ability to get others excited about multi-screen, impression based ad sales solutions. * Must be a proactive and a constant learner with regards to advanced advertising, multi-screen solutions and a history of keeping in front of the ever changing advertising landscape. * Excellent communication and presentation skills * Experience launching new products to an enterprise sales organization a strong plus * A thought leader and an early adopter of emerging products * Maintain a high level of professionalism with clients and staff * A Bachelor's or Master's Degree is pr

Keywords: SPECTRUM, Buffalo , Mgr, Advanced Strategy and Activation, Other , Buffalo, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Other Jobs


TransAm Trucking Company Truck Driver Jobs
Description: New Drivers Are Now Eligible For 2,500 In Sign-On Incentives TransAm Trucking is now hiring company CDL-A truck drivers for long-haul career opportunities Apply today and enjoy life on the road (more...)
Company: Trans Am
Location: Tonawanda
Posted on: 12/4/2020

Be a Shipt Shopper, AKA paid grocery pro
Description: Shipt is a membership-based marketplace that helps people get the things they need, like fresh produce and household essentials, from stores they trust. Help people save time and have fun while you're (more...)
Company: Shipt
Location: Tonawanda
Posted on: 12/4/2020

Shopper – Flexible schedule, up to $22 an hour
Description: Shipt is a membership-based marketplace that helps people get the things they need, like fresh produce and household essentials, from stores they trust. Help people save time and have fun while you're (more...)
Company: Shipt
Location: Tonawanda
Posted on: 12/4/2020


CDL-A Truck Driver - Curtainside - High Paying Routes!
Description: CDL-A OTR CURTAINSIDE TRUCK DRIVER JOBS CDL-A OTR Curtainside Truck Driver Jobs - Thrive With The Power Of Red 2020 Peak Season Bonus Get 0.02 more per mile for dispatched miles driven between (more...)
Company: Roehl Transport Inc
Location: Tonawanda
Posted on: 12/4/2020

Work in Retail? Earn Extra Cash Delivering Groceries
Description: Shipt is a membership-based marketplace that helps people get the things they need, like
Company: Shipt
Location: Tonawanda
Posted on: 12/4/2020

CDL-A Truck Driver - Industry Leading Pay for Dry Van Drivers!
Description: CDL-A OTR DRY VAN TRUCK DRIVER JOBS CDL-A OTR Dry Van Truck Driver Jobs - Thrive With The Power Of Red 2020 Peak Season Bonus Get 0.02 more per mile for dispatched miles driven between October (more...)
Company: Roehl Transport Inc
Location: Tonawanda
Posted on: 12/4/2020

Food Store Shopper and Delivery Driver
Description: As a driver with Shipt, you are a bearer of good things - from groceries, to gadgets, to home
Company: Shipt
Location: Tonawanda
Posted on: 12/4/2020

CDL-A Owner Operator Truck Driver
Description: CDL-A OWNER OPERATOR TRUCK DRIVER JOBS Owner Operators: Build Your Business With An Industry Leader On The Road In ONE DAY With USA With our one-day paid orientation 170 , we keep contact (more...)
Company: USA Truck
Location: Tonawanda
Posted on: 12/4/2020

Experienced Tax Accountant - - 3+ tax seasons experience required
Description: Overview If you're a highly motivated individual with a business background and
Company: Intuit
Location: Tonawanda
Posted on: 12/4/2020

Grocery Shopper and Delivery Driver
Description: As a driver with Shipt, you are a bearer of good things from groceries, to gadgets, to home decor. You simply drive up to stores, pop your trunk to pick up orders, then deliver to your customers (more...)
Company: Shipt
Location: Tonawanda
Posted on: 12/4/2020

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

Buffalo RSS job feeds