Account Executive, WKBW

Company: The E.W. Scripps Company
Location: Buffalo
Posted on: October 19, 2020

Job Description:

WKBW - TV, the E.W. Scripps ABC station in Buffalo, NY is now hiring for a full time Integrated Account Executive!
OUR TEAM:

We are committed to representing the audiences we serve. These are our neighbors, our friends and family. Our employees bring their whole selves to work - a diversity of backgrounds, ideas, opinions, life experiences and hobbies. We celebrate what makes us similar - like our passion for journalism -- as much as we celebrate our differences. We welcome bright ideas and encourage an entrepreneurial spirit that will help us shape the future of our industry. Bring your passion and we will nourish your career with the tools to help you exceed your wildest career aspirations.

Due to COVID, this position will work remotely until further notice.

WHAT YOU'LL DO:

• 
  
  
• Be responsible for selling commercial and digital advertising solutions, such as: Over-The-Top (OTT); search engine optimization (SEO); search engine marketing (SEM); social media; and broadcast commercial airtime to small, medium, large businesses and advertising agencies.
  
• Prospect, develop and maintain new business relationships in the market using the Scripps Sales Process and customized sales solutions.
  
• Negotiate advertising rates.
  
• Cultivate new relationships with the local business community by networking, cold calling and obtaining referrals.
  
• Develop and deliver creative advertising campaigns and media plans for each individual client.
  
• Effectively manage a sales funnel within the customer relationship management (CRM) software, achieve appointment setting and present key performance indicators.
  
• Perform client services, such as: presentations, media plan preparation, copywriting, collections, campaign performance reporting and credit applications.
  
  
  WHAT YOU'LL NEED:
  
  • 
    
    
  • Bachelor's degree in sales, marketing or related field, preferred
    
  • 2+ years of proven sales success
    
    
    WHAT YOU'LL BRING:
    
    • 
      
      
    • Knack for relationship building
      
    • Results-driven attitude
      
    • Excellent communication skills
      
    • Strong organizational skills
      
    • Confidence to speak with decision makers
      
    • Valid driver's license and good driving record required (proof of insurance and liability coverage may be required)
      
    • And, if you have broadcast, TV, digital or media experience, that's a plus!
      
      
      WHAT WE'LL OFFER:
      
      • 
        
        
      • Extensive Scripps Sales Process training
        
      • A career path to grow your professional experiences
        
      • Uncapped sales commission
        
      • Full benefits; medical, dental and vision
        
      • Retirement savings plan with company match
        
      • Monthly allowance for mileage and cell phone
        
        
        ABOUT SCRIPPS
        
        The E.W. Scripps Company (NASDAQ: SSP) serves audiences and businesses through a growing portfolio of local and national media brands. With 60 television stations in 42 markets, Scripps is one of the nation's largest independent TV station owners. Scripps runs a collection of national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Stitcher; the fast-growing national broadcast networks Bounce, Grit, Escape, Laff and Court TV. E.W. Scripps also owns Triton, the global leader in digital audio technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."
        
        As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
        
        #LI-GB1
        #GD-GB1

Keywords: The E.W. Scripps Company, Buffalo , Account Executive, WKBW, Other , Buffalo, New York