Manager, Global Research & Insights
Company: Rich Products Corporation
Location: Buffalo
Posted on: January 24, 2023
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Job Description:
Rich's, also known as Rich Products Corporation, is a
family-owned food company dedicated to inspiring possibilities.
From cakes and icings to pizza, appetizers and specialty toppings,
our products are used in homes, restaurants and bakeries around the
world. Beyond great food, our customers also gain insights to help
them stay competitive, no matter their size. Our portfolio includes
creative solutions geared at helping food industry professionals
compete in foodservice, retail, in-store bakery, deli, and prepared
foods, among others. Working in 100 locations globally, with annual
sales exceeding $4 billion, Rich's is a global leader with a focus
on everything that family makes possible. Rich's -Infinite
Possibilities. One Family.PURPOSE STATEMENTReporting to the VP of
Global Marketing, the Manager, Global Research & Insights is
responsible for managing research initiatives and projects for the
global region to drive business outcomes. Additionally, the
Manager, Global Research & Insights is responsible for driving
insight to enhance business planning, CXi and brand perception
mapping and strategic decision making across various levels and
function.KEY ACCOUNTABILITIES/OUTCOMESProactively provide research
to uncover insights across the 5C's of Consumers, Customers,
Categories, Competitors and Culture to drive global and CU business
outcomes:--- Industry, Segment and Customer performance--- Global
TrendIdentify deep uncertainty, emerging trends, identify
significant drivers of global market shiftsBring Futurist
perspective to develop strategies, and calculate the probabilities
of various scenarios occurring in the future.Use forecasts to help
leaders, teams, and individuals make better, more informed
decisions in the face of market change and disruption.Build
capabilities and embed trend and forecasting into strategic
decision making--- Manage voice of customer research and
training--- Lead global customer segmentation capability building,
training and implementation--- Support front end break through
innovation work in global markets--- Implement FORSTA quantitative
research research studies to support adhoc research in our global
markets--- Drive demand space activation and impact across global
markets--- Leverage social listening platform to develop new
research capabilities to support innovation and trends--- Market
Assessment: Market sizing and structure for strategic businesses,
categories and segmentsshare shift trends and analysis--- Drive
Global Customer Satisfaction and Brand Perception Mappingo Develop,
Design and Implement our global CXi measurement best practiceo
Develop, Design and Implement Brand Perception tracking across key
marketing--- Category, Segmentation and Customer Insights:o
Quantify and segment marketso Develop segmentation capabilities and
train markets to scale across organizationo Provide insight on
strategic customer marketplace performance, trends with winners and
losers and areas of strategic opportunityo Contribute to the
creation of customer segmentation models--- Competitive Insights:o
Drive the process of gathering, synthesizing and disseminating
competitive intelligenceo Clearly articulate research findings and
derive appropriate insight in order to formulate recommendations
and drive business outcomesProject Management--- Partner with
various functional groups to define problems/issues/ opportunities,
where market research can be used as a tool to make better
decisions or to create demand.o Ensure clear definition of
objective and scope of the researcho Evaluate and select most
appropriate sources of acquiring data (internal and external
sources)o Recommend and manage appropriate budget, communicate
realistic timelines and specify deliverableso Select and manage
external resources to ensure project objectives, timeline and
budget are met--- Execute research projects independently in a
timely and efficient manner from planning through completion within
a given budgeto Analyze most appropriate sources qualitative and/or
quantitative researcho Draw conclusions from any conflicting or
ambiguous dataKNOWLEDGE/SKILLS/EXPERIENCE--- Bachelor's degree in
Marketing or related field, MBA preferred--- 5+ years of market
research experience--- Experience in the food industry preferred---
Demonstrated experience using several quantitative and qualitative
market research methodologies and techniques--- Demonstrated
ability to make recommendations based on findings and analysis---
Demonstrated ability to be a strong business partner and team
collaborator - demonstrated ability to work with all levels within
the organization--- In-depth Experience with syndicated data
applications required (i.e. IRI, Nielsen, NPD, Spectra, Technomic,
Euromonitor and others).--- Ability to identify and adapt new
research methodologies--- Solid software proficiency including
Microsoft Office Word, PowerPoint - Advanced proficiency Excel---
Advanced analytical skills--- Strong communication skills to
include written and oral presentations to both internal associates
and to customers--- Strong project management/time management
skills and influencing skills. Ability to plan and develop research
roadmaps for assigned areas of responsibility.--- Second Language
preferred--- Ability to travel 30%
Rich Products Corporation, its subsidiaries and affiliates
("Rich's"), are committed to a policy of Equal Employment
Opportunity and will not discriminate against an applicant or
employee on the basis of race, color, religion, creed, national
origin or ancestry, sex, age, physical or mental disability,
veteran or military status, genetic information, gender identity,
sexual orientation, marital status or any other legally recognized
protected basis under federal, state, or local law. The information
collected by this application is solely to determine suitability
for employment, verify identity, and maintain employment statistics
on applicants.Applicants with disabilities may be entitled to
reasonable accommodation under the Americans with Disabilities Act
and certain state or local laws. A reasonable accommodation is a
change in the way things are normally done which will ensure an
equal employment opportunity without imposing undue hardship on
Rich's. Please contact Rich's Human Resources department at if you
need assistance completing this application or to otherwise
participate in the application process.
Keywords: Rich Products Corporation, Buffalo , Manager, Global Research & Insights, Executive , Buffalo, New York
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