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Digital Marketing Manager

Company: USA Sealing, Inc.
Location: Buffalo
Posted on: January 17, 2022

Job Description:

Responsibilities and Duties

  • Plans and executes search ad, display ad, and email marketing campaigns.
  • Plans and executes SEO strategy to enhance website visibility.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Plans, executes, and measures experiments and conversion tests.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Studies search terms used by customers to support merchandising and product development teams.
  • Designs, builds, and maintains our social media presence.
  • Works closely with executive leadership to develop growth strategies.
  • Develops and manages a supporting team as we continue to grow the department. - -Qualifications
    • Proven working experience in digital marketing.
    • Demonstrable experience leading and managing SEO strategy.
    • Demonstrable experience leading search ad, display ad, and email marketing campaigns
    • Experience in optimizing landing pages and user funnels.
    • Experience with A/B and multivariate experiments.
    • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
    • Working knowledge of HTML, CSS, and JavaScript development and constraints.
      Please note this job is on-site in Buffalo, NY

Keywords: USA Sealing, Inc., Buffalo , Digital Marketing Manager, Executive , Buffalo, New York

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