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Senior Media Manager

Company: Gelia
Location: Buffalo
Posted on: January 13, 2022

Job Description:

Gelia, a top 10 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria IL - is seeking qualified candidates for Senior Manager, Media in its Buffalo office. This position will have responsibility for leading the development, activation and optimization of integrated communication programs using consumer data, market intelligence and campaign analytics.

  • Deep background in analyzing media research/consumer data, planning multi-media campaigns (spanning traditional and digital channels) and optimizing performance
  • Significant traditional and online media planning and negotiation experience, across local (multi-market), regional and national footprints--- Television (including OTT, TVE, Addressable)--- Radio (traditional and streaming)--- Print--- Out-Of-Home--- Sponsorships / Experiential--- Direct to Publisher & Programmatic Online- Video & Display
    • 8+ years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department, media company or client-side media team)
    • Strong management skills and experience leading high-performing teams
    • Embraces an audience first, solution-neutral approach to create integrated communication plans that deliver against campaign objectives/KPIs
    • Experience managing media budgets and billing reconciliation -
    • Proven ability to work in tandem with an analytics team/dashboard platform to develop actionable insights and optimization recommendations
    • Fosters innovative solutions and keeps abreast of current trends and the latest media/martech advances
    • Promotes and embraces a positive working relationship within the department, cross-functionally, with our clients and with media vendors, driving strong collaboration and partnership
    • Develops people within the team by coaching, identifying areas for growth, celebrating successes, managing promotion process and identifying/facilitating training opportunities
    • Strong problem-solving skills and attention to detail
    • Experience with Advantage, Strata, GfK MRI, Comscore, Kantar, Nielsen, SQAD, Scarborough and other relevant media planning/buying software
    • Excellent written and oral communication skills
      We offer a very competitive compensation and benefits package. For confidential consideration, please forward your r--sum-- to Jay Irving, AVP, Human Resources and Administration, at jirving@gelia.com.
      Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin. All employment is decided on the basis of qualifications, merit and business need.

Keywords: Gelia, Buffalo , Senior Media Manager, Executive , Buffalo, New York

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