Associate Brand Manager
Company: Zippo Manufacturing Company
Location: Bradford
Posted on: February 25, 2021
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Job Description:
Zippo Manufacturing Company is currently seeking qualified
applicants for a full-time salaried opportunity as an Associate
Brand Manager.The Associate Brand Manager will be responsible for
in-depth business analysis, and assisting in the development and
execution of comprehensive marketing plans to develop sales, build
brand equity, and increase awareness for Zippo Outdoor and Case
Knives.--Reporting to the Sr. Brand Manager of Zippo Outdoor &
Case, this position works with Zippo and Case sales, marketing, and
innovation staffs, agencies and customers, to address business
challenges through above and below the line strategic marketing
initiatives.Primary Duties Include:* Assist Senior Brand Manager in
execution of marketing plans.* Analysis of product category sales,
financials, and marketing expenditures.* Collaborate with global
subsidiaries to address needs and market feedback.* Prepare
marketing reports and tracks product performance.* Execute new
product launches, marketing strategies, and present research
findings.* Assist in developing promotional programs to grow sales
and build brand equity.* Participate in supporting management in
efforts to develop, manage, and measure global, consumer-facing
communications initiatives that meet established objectives.*
Assist in developing and prioritizing global marketing agency
action plans and overseeing the successful implementation of their
activities.* Assist in developing corporate partnerships and
sponsorships as well as with the execution of consumer promotions
plans.* Provide analysis in support of strategy development.*
Understand consumer and shopper insights and make
conclusions/recommendations to support business initiatives and
priorities.* Some travel, including international, is required
(less than 25%).The Successful Candidate should have:* Bachelor's
Degree in marketing/business or related (or equivalent); MBA
preferred* 3-5 years of marketing experience (1-2 with MBA)*
Similar consumer product marketing experience in trend driven
lifestyle or outdoor consumer products company (preferred)* Media
Buying skills* Strong project management skills* Results-oriented
approach and positive attitude* Analytical skills* Ability to
handle a high volume of work while maintaining accuracy and
attention to detail* Global mindset* Cross-functional project team
experience* Ability to influence others* Demonstrated Proficiency
with Microsoft Office Suite
Keywords: Zippo Manufacturing Company, Buffalo , Associate Brand Manager, Executive , Bradford, New York
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