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Associate Brand Manager

Company: Zippo Manufacturing Company
Location: Bradford
Posted on: February 25, 2021

Job Description:

Zippo Manufacturing Company is currently seeking qualified applicants for a full-time salaried opportunity as an Associate Brand Manager.The Associate Brand Manager will be responsible for in-depth business analysis, and assisting in the development and execution of comprehensive marketing plans to develop sales, build brand equity, and increase awareness for Zippo Outdoor and Case Knives.--Reporting to the Sr. Brand Manager of Zippo Outdoor & Case, this position works with Zippo and Case sales, marketing, and innovation staffs, agencies and customers, to address business challenges through above and below the line strategic marketing initiatives.Primary Duties Include:* Assist Senior Brand Manager in execution of marketing plans.* Analysis of product category sales, financials, and marketing expenditures.* Collaborate with global subsidiaries to address needs and market feedback.* Prepare marketing reports and tracks product performance.* Execute new product launches, marketing strategies, and present research findings.* Assist in developing promotional programs to grow sales and build brand equity.* Participate in supporting management in efforts to develop, manage, and measure global, consumer-facing communications initiatives that meet established objectives.* Assist in developing and prioritizing global marketing agency action plans and overseeing the successful implementation of their activities.* Assist in developing corporate partnerships and sponsorships as well as with the execution of consumer promotions plans.* Provide analysis in support of strategy development.* Understand consumer and shopper insights and make conclusions/recommendations to support business initiatives and priorities.* Some travel, including international, is required (less than 25%).The Successful Candidate should have:* Bachelor's Degree in marketing/business or related (or equivalent); MBA preferred* 3-5 years of marketing experience (1-2 with MBA)* Similar consumer product marketing experience in trend driven lifestyle or outdoor consumer products company (preferred)* Media Buying skills* Strong project management skills* Results-oriented approach and positive attitude* Analytical skills* Ability to handle a high volume of work while maintaining accuracy and attention to detail* Global mindset* Cross-functional project team experience* Ability to influence others* Demonstrated Proficiency with Microsoft Office Suite

Keywords: Zippo Manufacturing Company, Buffalo , Associate Brand Manager, Executive , Bradford, New York

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