Business Development Manager, E-Commerce
Company: Rich Products Corporation
Location: Buffalo
Posted on: January 13, 2021
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Job Description:
Rich's, also known as Rich Products Corporation, is a
family-owned food company dedicated to inspiring possibilities.
From cakes and icings to pizza, appetizers and specialty toppings,
our products are used in homes, restaurants and bakeries around the
world. Beyond great food, our customers also gain insights to help
them stay competitive, no matter their size. Our portfolio includes
creative solutions geared at helping food industry professionals
compete in foodservice, retail, in-store bakery, deli, and prepared
foods, among others. Working in 100 locations globally, with annual
sales exceeding $4 billion, Rich's is a global leader with a focus
on everything that family makes possible. Rich's---Infinite
Possibilities. One Family.PURPOSE STATEMENTThe Business Development
Manager will lead the strategic objectives of the ecommerce
division by proactively developing new, on trend business and
portfolio opportunities that have the potential to drive growth and
profitability across the various Go-to-market (GTM) platforms for
ecommerce (B2B2C, D2C and D2O). KEY
ACCOUNTABILITIES/OUTCOMESBusiness DevelopmentLead efforts to
identify both long and short term sales opportunities based on
customers unmet & unarticulated needs by:* Developing an in-depth
understanding of the operational environment within ecommerce
customers (Pureplay, Direct to Consumer and 3rd party)* Developing
an in-depth understanding of consumers' attitudes, behaviors and
opinions as they relate to our product categories online*
Collaborate with ecommerce division sales and marketing teams to
uncover new portfolio opportunities and portfolio solutions that
will drive market share* Use various sources of market research
data to understand the customers' and their consumers'
unarticulated needs.* Share a broad based knowledge of our key
product categories and internal capabilities; beyond the basic
features and benefits and should include the valued point of
difference vs. our competition* Use the in-depth customer knowledge
to be the champion of the 'voice of the customer' within CBUs, NWT
and STM teams* Use financial data to draw conclusions and support
sound business decisions.New Product DevelopmentParticipate in
Discovery and Voice Of Customer activities to identify
opportunities on an ongoing basis:* Partner with insight strategist
to develop an innovation strategic framework* Initiate and lead
discovery activities as needed for ecommerce product & portfolio
initiatives* Develop an understanding of new trends, emerging
technologies, start-ups and leaders in innovation* Work closely
with CBU ecommerce champions and coordinate with R&D,
packaging, technology teams, plants, suppliers, etc. for new
concept cuttings and evaluations* Responsible for developing viable
platforms and business models aligned to customer requirements,
market needs and consumer demand* Responsible for business case
development and market assessments* Translate data and observations
into insights and elements of a new business/platform* Keen
understanding of channel and customer economics and apply the
knowledge as needed* Utilize knowledge of competitive landscape*
Rapidly assess market and business opportunities* Participate in
product development and optimization of new products for ecommerce
division leading to validated proposition that process hurdles and
metrics.Project ManagementPartner with NWT and STM to drive and
complete ecommerce new product launches, innovations and
renovations by using project/process best practices:* Develop solid
understanding of our facilities and product categories, understand
our manufacturing processes and capabilities across all categories
and divisions* Ensure updated, detailed project plan available to
all team members, clearly communicated to the NWT team using the
Responsibilities & Accountabilities Chart* Establish risk
mitigation plan* Utilization of various project management tools
available to make certain deliverables are completed on-time and
communicated as set within the scope of the project.* Manage
project budget for ecommerce team* Ensure project data is accurate
in the Pulse* Provide guidance and direction as Subject Matter
Experts in process* Familiarity with financial analysis P&L
preparation; engage financial discussion with project team and
participate in CapEx process as needed* Function as single point of
contact for CBUs, NWT and STM teams with ecommerce division by
supplying expertise and direction, providing project next steps to
the organization* Participate and process deliverables for WTR,
Triage and various STM stepsKNOWLEDGE/SKILLS/EXPERIENCE* Bachelor's
degree in marketing or related field required; MBA strongly
preferred* Minimum 5 years of experience focused on new product,
platform, or business development, either in a corporate or
start-up environment. Demonstrated ability to develop, incubate and
scale new products, platforms or businesses* Solid business and
financial acumen - demonstrated ability to develop the financial
and economic strategy of business opportunities* Solid
communication skills to include verbal and written capabilities;
strong presentation skills* Ability to lead and facilitate key
cross functional interactions* Demonstrated organization and
detail-orientation with the ability to meet all process
requirements and deadlines in a fast-paced environment* Strong
organization skills - ability to anticipate issues and identify
need for escalation* Demonstrated ability to move seamlessly
between big picture and detailed execution; is able to make
consistently solid judgment decisions based on limited data.* Solid
influencing skills to accomplish goals; leading through influence
as well as through direct reporting authority; influencing skills
include experience working with a variety of levels within an
organization* Highly energetic and passionate with an
entrepreneurial spirit and thrives in a fast-paced, performance
driven culture; bottom-line, execution focused; ability to think
creatively* Proven ability to articulate an inspiring vision and
powerful sense of shared purpose in others.* Demonstrated ability
with ambiguity and fluidity and the ability to make decisions in a
rapidly changing environment while achieving quality results;
ability to navigate situations where an established way of doing
things may not exist#LI-KR#IND123Rich Products Corporation, its
subsidiaries and affiliates ("Rich's"), are committed to a policy
of Equal Employment Opportunity and will not discriminate against
an applicant or employee on the basis of race, color, religion,
creed, national origin or ancestry, sex, age, physical or mental
disability, veteran or military status, genetic information, gender
identity, sexual orientation, marital status or any other legally
recognized protected basis under federal, state, or local law. The
information collected by this application is solely to determine
suitability for employment, verify identity, and maintain
employment statistics on applicants.Applicants with disabilities
may be entitled to reasonable accommodation under the Americans
with Disabilities Act and certain state or local laws. A reasonable
accommodation is a change in the way things are normally done which
will ensure an equal employment opportunity without imposing undue
hardship on Rich's. Please contact Rich's Human Resources
department at asc@rich.com if you need assistance completing this
application or to otherwise participate in the application
process.
Keywords: Rich Products Corporation, Buffalo , Business Development Manager, E-Commerce, Executive , Buffalo, New York
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