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Associate Product Manager - Desserts

Company: Rich Products Corporation
Location: Buffalo
Posted on: December 4, 2019

Job Description:

KEY ACCOUNTABILITIES/OUTCOMESPlanning


  • Partnering with category leadership, contribute to the development of category strategies and plans
  • Executes assigned category plans to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
  • Cross-functional team leadership on key initiatives, products and programs


    Understands the Market


    • Understands the customer, competitor, consumer and Richs capabilities and other insights that will be leveraged to shape the category
    • Performs competitive analysis, market quantification and assessment
    • Participate in Discovery work to generate new products and platforms within appropriate target segments
    • Drives VOCC for customer and consumer and supports the translation into business opportunities
    • Responsible for understanding the market to drive insights that help shape strategy and drive outcomes


      Marketing Management

      Partnering with category marketing leadership:
      • Assist in the development and implementation of brand strategy, marketing plans and programs that produce targeted results within budget.
      • Develop plans and collaborate with the Customer/Segment Marketing for assigned categories in order to meet sales and margin targets.
      • Collaborate with Demand Creation COE digital resources to drive demand


        Product Management

        Partnering with category leadership, provide support in driving the development, maintenance and overall management of the assigned categories to maximize sales and profit potential including:
        • Aggressive renovation of existing products in alignment with overall category strategy.
        • Execute/Lead innovation initiatives within assigned category where appropriate (scope, target customer, pricing strategy, launch strategy, opportunity assessment, P&L, etc.) consulting with category leadership as needed.
        • Develop the ability to drive forecasting process by providing input and oversight of Demand plan, including risks and opportunities for assigned category.
        • Own the P&L for assigned category: actual vs plan; analyze data and make recommendations consulting with category leadership as needed.
        • Perform analysis and make pricing recommendations for new and existing products based on price/value relationships and the competitive set in alignment with product leadership


          Financial Management


          • P&L analysis to escalate trends to leverage opportunities and manage risk
          • Support execution of portfolio price increases
          • Manage marketing budget for assigned projects/initiatives


            KNOWLEDGE/SKILLS/EXPERIENCE


            • Bachelors degree in marketing or related field required (MBA preferred) with 2+ years of experience in a marketing role
            • Demonstrated strategic thinking skills
            • Demonstrated financial skills to include P&L analysis and other analyses
            • Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
            • Successful track record of uncovering Voice Of Customer and interacting with customers
            • Demonstrated ability to organize and prioritize work
            • Experience in the food industry a plus
            • Proven track record of taking initiative and delivering results
            • Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint.
            • Ability to travel up to 25%

Keywords: Rich Products Corporation, Buffalo , Associate Product Manager - Desserts, Executive , Buffalo, New York

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