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Digital Marketing Specialist

Company: Delaware North
Location: Buffalo
Posted on: July 13, 2019

Job Description:

Our Exciting Work Environment This position will be based out of Delaware North's new global headquarters, a state-of-the-art, 12-story, mixed-use building in downtown Buffalo, N.Y. The headquarters facility, reflective of our values, integrates the latest advances in environmental, energy conservation and office design. The OpportunityThe Digital Marketing Specialist provides website/CMS technical support, email campaign design and development, content management, and SEO and paid search optimization to the assigned business units. This role will also assist field business users with training support on the CMS and email service provider to empower them to manage their own content, drive the appropriate customer content experience, and increase site visibility and conversions. Additional responsibilities include: Create or edit web site content to ensure what appears on the assigned web sites matches the content in email and social media campaigns. Work with business units to understand upcoming campaigns and promotions, and design email marketing content to support the campaigns. Front End development and CMS administration. Maintain CMS standards for all assigned web sites. Responsible for the programming and development of new functionality of unique templates, workflow and CSS changes. Technical search optimization support. Responsible for executing code (tags, pixels, schema codes) to support SEO/SEM requirements requested by properties that will help drive website performance. Support field website editors with content adjustments, technical issues and training. Liaison with Corporate IT, Unit IT and technology partners as required to ensure digital marketing technology needs are meeting approval and compliant.Requirements: Associates degree plus at least 2-3 years in content creation, email marketing, CMS administration and some web site Front End development. Technical skills include HTML, CSS, InDesign, Photoshop required. Experience with .net content management platforms a plus. Strong project management skills, strong oral and written communication skills required. Knowledge of standard web technologies and multimedia applications a must. Who We AreTake your career beyond the ordinary-to the extraordinary.At Delaware North, you'll love where you work, who you work with, and how your day unfolds. Whether it's in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there's no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision, grow with us.Delaware North is one of the largest and most admired, privately-held hospitality companies in the world. Founded and owned by the Jacobs family for nearly 100 years, it is a global leader in hospitality and food service with operations in the sports, travel hospitality, restaurants and catering, parks, resorts, gaming and specialty retail industries. Delaware North has annual revenue exceeding $3 billion with 60,000 employee associates. All applicants may be subject to a pre-employment background and/or drug testing.Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.

Keywords: Delaware North, Buffalo , Digital Marketing Specialist, Advertising , Buffalo, New York

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