DIGITAL MARKETING SPECIALIST
Company: Hamister Group
Location: Buffalo
Posted on: September 1, 2024
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Job Description:
Hamister Group, LLC is a leading investment and management
company specializing in the acquisition, management, and
development of hotels and healthcare facilities. With a strong
track record of success, we pride ourselves on delivering superior
service and value to our customers, investors, and partners. Our
marketing team is integral to this success, ensuring our properties
stand out in a competitive market.
Position Overview:
We are seeking a highly motivated and skilled Digital Marketing
Specialist to join our dynamic marketing team. The ideal candidate
will have a strong background in digital marketing, with a
particular focus on SEO (Search Engine Optimization), local search,
and paid advertising. This role will involve developing,
implementing, and optimizing digital marketing strategies to
increase online visibility, drive traffic, and improve conversion
rates for our hotels and healthcare facilities.
Key Responsibilities:
1. SEO Strategy Development & Implementation:
- Conduct keyword research to identify opportunities for content
optimization and new content creation.
- Develop and implement on-page and off-page SEO strategies to
improve organic search rankings and drive traffic to our
websites.
- Monitor and analyze SEO performance using tools such as Google
Analytics and Search Console, and make data-driven recommendations
for improvement.
- Manage business listings across publisher network while
optimizing for SEO.
2. Paid Digital Advertising Strategy & Implementation:
- Plan and execute paid search, display, video, and remarketing
campaigns (e.g., Google Ads, social media ads, Google hotel ads,
and familiarity with travel meta search engines) to drive traffic,
generate leads, and achieve ROI targets.
- Monitor campaign performance and adjust strategies as needed to
maximize effectiveness.
- Lead budget planning recommendations and daily budget
management.
3. Website Management:
- Collaborate with the IT and web development teams to ensure our
websites are optimized for SEO, user experience, and lead
generation.
- Regularly update and maintain website content, ensuring
consistency with brand messaging and SEO best practices.
4. Content Marketing:
- Collaborate with the marketing team to create and optimize
high-quality content that aligns with our SEO goals and resonates
with our target audience.
- Analyze marketing campaign performance through additional
channels, such as email campaign performance, and implement
improvements to increase open rates, click-through rates, and
conversions.
5. Analytics & Reporting:
- Track, analyze, and report on key performance indicators (KPIs)
across all digital channels, providing insights and recommendations
to the marketing team, hotel & healthcare teams, and additional
stakeholders.
- Stay up to date with the latest trends and best practices in
digital marketing and analytics.
Qualifications:
We are an Equal Opportunity Employer - committed to conforming to
applicable laws and regulations and affording equal employment
opportunity to qualified individuals regardless of their race,
color, religion, gender, sexual orientation, national origin, age,
physical or mental disability, veteran status, or other applicable
protected class.
Other details
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Keywords: Hamister Group, Buffalo , DIGITAL MARKETING SPECIALIST, Advertising , Buffalo, New York
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