Digital Marketing Manager, Programmatic Paid Media Manager

Company: Ingram Micro Cloud
Location: Buffalo
Posted on: August 8, 2022

Job Description:

DescriptionIngram Micro Cloud is a "startup-like" business arm of the larger Ingram Micro - and we're growing absurdly fast. We are the world's largest cloud platform provider, enabling any business to provide cloud solutions to anyone. Our end-to-end commerce platform powered by CloudBlue facilitates and manages the cloud's complex digital value chain, connecting partners with innovative solutions that help them compete and scale in the as-the-service economy. With unmatched global reach, easy access to automated go-to-market and integration tools, deep technical expertise, and a curated selection of scalable SaaS and IaaS solutions, Ingram Micro Cloud helps vendors, resellers, and managed service providers by offering More as a Service. With more than $54 billion in revenue and the ability to reach 90% of the global population, we are one of the world's largest technology distributors, serving our partners through operations in 61 countries with 29,000 associates. We continue to strategically expand our global reach with over 40 acquisitions since 2012 - and we're just getting started.
This is where you come in!
Our ideal candidate is diligent and disciplined, but also comfortable in a casual and collaborative environment. Most importantly, you're truly passionate about marketing and advertising and enjoy both teachings and learning about the wonderful world of paid search and digital media. You are a team player and excited to work with a global marketing team of experts.
Global Marketing Manager - Paid Media Planner
Roles & ResponsibilitiesOn a global basis lead the definition and execution of paid media programs in support of strategic sales and marketing initiatives. Develop a plan to reach the target audience and help advance them across the buyer's journey at the right time with the right message.

• Experience working in Google AdWords, Bing ads, DoubleClick (DCM/Dart Search) platforms and running a variety of media tactics within those platforms such as SEM, GDN, Retargeting, RLSA, Video, and Shopping.
• Analytical skills, both the ability to interpret overall social performance and paid campaign performance (within and beyond KPIs of social platforms)
  Leadership: including leading day-to-day client operations, management of assistants, and POVs. You know how to train and supervise assistants and interns ensuring best-in-class strategy and execution. You know how to communicate with clients verbally, and in written form and have strong presentation skills.
  Entrepreneurial attitude: You're excited at the idea of building the agency with new tools, ideas, and opportunities.
  Cross channel integration: A passion for integrated strategy and execution, with a specific interest in learning paid social and programmatic digital (RTB, trading desks/DSP/DMP) strategies.
  Additional experience with 3rd party digital ad tech such as ad servers, site-side analytics, DMPs, PMDs, and/or multi-touch attribution is a plus.
  Qualifications
  • 3+ Years of relevant career experience, with 1+ years, of experience on Search Ads 360 and Bing.
  • One-year experience working on B2B accounts; software industry is a plus but not required
  • An expert in developing and implementing audience strategies to optimize Paid Search campaigns
  • Experienced in applying bid rules, buying methods, and automation to optimize and complement campaign management tasks
  • Proficient in using advanced features available within the native and 3rd party Paid Search platforms (SA360/Marin/Kenshoo etc.) and tracking platforms like GA, DoubleClick, and Adobe Analytics
  • Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats, etc.) and present these back internally and to clients
  • Aware of how Paid Search can integrate with other digital and offline channels
  • Able to devise a testing approach/roadmap delivering statistically significant results and insights Analytically minded with very good attention to detail, able to identify trends in large data sets
    This is not a complete listing of the job duties. It's a representation of the things you will be doing, and you may not perform all these duties.
    Please be prepared to pass a drug test and successfully pass a pre-employment (post-offer) background check* that includes verification of vaccination status.
    Ingram Micro requires all new associates to be fully vaccinated against COVID-19. Therefore, this position requires applicants to submit proof, before the start date, that the successful applicant is fully vaccinated against COVID-19. Ingram Micro will comply with applicable laws regarding the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs. Applicants will be notified of the requirements of Ingram Micro's COVID-19 policy and the process for verification of vaccination status prior to the start of employment.
    Ingram Micro believes there is no place in our society for social injustice, discrimination, or racism. As a company we do not - and will not - tolerate these actions.
    Ingram Micro Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.

Keywords: Ingram Micro Cloud, Buffalo , Digital Marketing Manager, Programmatic Paid Media Manager, Advertising , Buffalo, New York