Digital Marketing Manager, Programmatic Paid Media Manager
Company: Ingram Micro Cloud
Posted on: August 8, 2022
DescriptionIngram Micro Cloud is a "startup-like" business arm
of the larger Ingram Micro - and we're growing absurdly fast. We
are the world's largest cloud platform provider, enabling any
business to provide cloud solutions to anyone. Our end-to-end
commerce platform powered by CloudBlue facilitates and manages the
cloud's complex digital value chain, connecting partners with
innovative solutions that help them compete and scale in the
as-the-service economy. With unmatched global reach, easy access to
automated go-to-market and integration tools, deep technical
expertise, and a curated selection of scalable SaaS and IaaS
solutions, Ingram Micro Cloud helps vendors, resellers, and managed
service providers by offering More as a Service. With more than $54
billion in revenue and the ability to reach 90% of the global
population, we are one of the world's largest technology
distributors, serving our partners through operations in 61
countries with 29,000 associates. We continue to strategically
expand our global reach with over 40 acquisitions since 2012 - and
we're just getting started.
This is where you come in!
Our ideal candidate is diligent and disciplined, but also
comfortable in a casual and collaborative environment. Most
importantly, you're truly passionate about marketing and
advertising and enjoy both teachings and learning about the
wonderful world of paid search and digital media. You are a team
player and excited to work with a global marketing team of
Global Marketing Manager - Paid Media Planner
Roles & ResponsibilitiesOn a global basis lead the definition and
execution of paid media programs in support of strategic sales and
marketing initiatives. Develop a plan to reach the target audience
and help advance them across the buyer's journey at the right time
with the right message.
- Experience working in Google AdWords, Bing ads, DoubleClick
(DCM/Dart Search) platforms and running a variety of media tactics
within those platforms such as SEM, GDN, Retargeting, RLSA, Video,
- Analytical skills, both the ability to interpret overall social
performance and paid campaign performance (within and beyond KPIs
of social platforms)
Leadership: including leading day-to-day client operations,
management of assistants, and POVs. You know how to train and
supervise assistants and interns ensuring best-in-class strategy
and execution. You know how to communicate with clients verbally,
and in written form and have strong presentation skills.
Entrepreneurial attitude: You're excited at the idea of building
the agency with new tools, ideas, and opportunities.
Cross channel integration: A passion for integrated strategy and
execution, with a specific interest in learning paid social and
programmatic digital (RTB, trading desks/DSP/DMP) strategies.
Additional experience with 3rd party digital ad tech such as ad
servers, site-side analytics, DMPs, PMDs, and/or multi-touch
attribution is a plus.
- 3+ Years of relevant career experience, with 1+ years, of
experience on Search Ads 360 and Bing.
- One-year experience working on B2B accounts; software industry
is a plus but not required
- An expert in developing and implementing audience strategies to
optimize Paid Search campaigns
- Experienced in applying bid rules, buying methods, and
automation to optimize and complement campaign management
- Proficient in using advanced features available within the
native and 3rd party Paid Search platforms (SA360/Marin/Kenshoo
etc.) and tracking platforms like GA, DoubleClick, and Adobe
- Able to clearly articulate the rationale for proposed campaign
tactics (channels, budget, audience, formats, etc.) and present
these back internally and to clients
- Aware of how Paid Search can integrate with other digital and
- Able to devise a testing approach/roadmap delivering
statistically significant results and insights Analytically minded
with very good attention to detail, able to identify trends in
large data sets
This is not a complete listing of the job duties. It's a
representation of the things you will be doing, and you may not
perform all these duties.
Please be prepared to pass a drug test and successfully pass a
pre-employment (post-offer) background check* that includes
verification of vaccination status.
Ingram Micro requires all new associates to be fully vaccinated
against COVID-19. Therefore, this position requires applicants to
submit proof, before the start date, that the successful applicant
is fully vaccinated against COVID-19. Ingram Micro will comply with
applicable laws regarding the reasonable accommodation of
individuals with disabilities and/or sincerely held religious
beliefs. Applicants will be notified of the requirements of Ingram
Micro's COVID-19 policy and the process for verification of
vaccination status prior to the start of employment.
Ingram Micro believes there is no place in our society for social
injustice, discrimination, or racism. As a company we do not - and
will not - tolerate these actions.
Ingram Micro Inc. is committed to creating a diverse environment
and is proud to be an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, gender, gender identity or expression,
sexual orientation, national origin, genetics, disability, age,
veteran status, or any other protected category under applicable
Keywords: Ingram Micro Cloud, Buffalo , Digital Marketing Manager, Programmatic Paid Media Manager, Advertising , Buffalo, New York
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