Marketing Intern

Company: Columbus McKinnon
Location: Buffalo
Posted on: May 15, 2022

Job Description:

Position: Marketing Intern Location: Buffalo, NY Position Overview: Columbus McKinnon is looking for a marketing intern to join its global marketing organization. To be successful in this role, you should be pursuing a communications degree and have creative writing and design experience. In this role, you will help the marketing organization launch and support new and innovative products, build market awareness of the company---s portfolio of lifting and intelligent motion solutions, and communicate effectively with employees around the world. Internship Overview Summer of 2022 (June 6th- August 12th) 10-week program length Full time (40 hours a week) Essential Duties and Responsibilities: Assist marketing department with content development, product information management, product launches, social media, and other internal and external communication activities Assist in the development of creative and engaging content for a variety of media, including Traditional Media: Brochures, flyers, technical documents, presentations, FAQ sheets, videos, company newsletters, case studies, white papers, and press releases Digital Media: Marketing emails, website content, social media, blogs, digital advertising, and a variety of materials to support lead-nurturing campaigns, such as emails and thought-leadership articles. Work together with members of the marketing team on all product launch activities, as requested, ensuring communication of critical messages and completion of activities on deadline. Support the Digital Team with creating marketing messaging for the company---s website, Product Information System (PIM), online configurators, blog, and other tools as requested. Assist with social media calendar and creation of social posts to promote recently produced content in cadence with digital marketing campaign strategy. Serve as a key proofreading resource for the marketing department for all print and digital media. Maintain company image, incorporating this into all marketing efforts Complete special projects as assigned Summer Project: Voice of Customer (VOC) with Website Focus. The Intern will help with creation and implementation of pop-up surveys, customer email surveys, 3rd party monitoring tools and general research to uncover areas of the CMCO website that are identified as pain points for customers during their journey. Intern will compile feedback and create suggestions for best practices, content updates, improved journey flow, layouts and additional updates uncovered during research. Required Qualifications: 1 years of college pursuing a degree in Communications. About Columbus McKinnon: Columbus McKinnon is a leading worldwide designer, manufacturer and marketer of intelligent motion solutions that move the world forward and improve lives by efficiently and ergonomically moving, lifting, positioning and securing materials. Key products include hoists, crane components, precision conveyor systems, rigging tools, light rail workstations and digital power and motion control systems. We are focused on commercial and industrial applications that require the safety and quality provided by our superior design and engineering know-how. Columbus McKinnon is a publicly traded company that has been in business for over 145 years --- proud of our heritage, where we come from, and where we---re going. As Columbus McKinnon grows globally, so does our need for driven and inspired employees. Join our winning team Columbus McKinnon Corporation promotes a diverse and inclusive workforce and is an Equal Opportunity Employer that does not discriminate against employees or applicants for employment on the basis of race, color, national origin, ancestry, age, religion, sex, gender, gender identity, gender expression, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, marital status, or any other Federal or State legally-protected classes. We also value the safety of all associates and work hard to maintain a Drug Free Workplace.

Keywords: Columbus McKinnon, Buffalo , Marketing Intern, Advertising , Buffalo, New York