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Strategic Designer - New Venture

Company: M&T Bank
Location: Buffalo
Posted on: November 11, 2019

Job Description:

Have you always wanted to work in a dynamic, fast moving startup, but were put off by the associated risk? M&T Bank has an exciting opportunity to work in a startup environment with support from one of the strongest, most successful companies in the U.S. financial services industry. All of us are entrepreneurs at heart, seeking to move quickly and nimbly in order to find new ways of delivering value to our customers. Is this an exciting adventure that you d like to be part of? This role develops transformative solutions informed by deep consumer research and insight. You will work to uncover the intangible attitudes, behaviors, and motivations that drive people s choices and desires. By identifying key consumer pain points, our strategic designers can create contextually impactful venture opportunities and platforms through empathetic design thinking. Primary_Responsibilities * Manage and conduct quantitative research investigations that help strategically frame, validate or challenge other forms of research. Develop ethnographic research and contextual design investigations to understand customer behaviors, pain points, needs, and aspirations. * Contribute to deep trend analysis and research of interesting exemplars in the marketplace. Identify insights from customer research and market analysis. Bring research to life through personas, customer journeys and touch points, insight-opportunity frameworks, system maps, stories, and scenarios. * Manage and participate in the development of design principles and acceptance criteria for product and service. Define service blueprint, front and back office ecosystem and interaction which support business and define behavior design. * Define brand strategy for customer acquisition and marketing principles for new ventures. * Manage and participate in the development of design sprints in collaboration with Design team to meet development needs and test plan. Contribute unique ideas within multidisciplinary workshops, meetings and immersion sessions. * Use divergent and convergent design thinking techniques for the conceptual development of products, services, and/or physical connected form-factors. Converge innovative ideas to a set of digital and tangible products, services and physical connected form-factors in partnership with other new venture partners. * Communicate design ideas using techniques, including product concepts, service models, customer journeys, industrial designs, system maps, and/ or info graphics. Iteratively design, test, and refine disruptive products and services. * Work with Product and Engineering teams to help them understand user experience. * Support Venture team through internal positioning and mission statement workshops. Partner with others to ensure new ventures and business builds are set up to deliver strategic value in line with design intent. * Observe and engage audiences within markets of interest to test commercialization assumptions for audience capture and scaling. * Contribute to the evolution of strategic design approaches across Bank initiatives. Communicate insights, concepts, and design rationales to internal and external audiences. * Exercise usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminations. * Understand and adhere to the Company s risk and regulatory standards, policies and controls in accordance with the Company s Risk Appetite. Design, implement, maintain and enhance internal controls to mitigate risk on an ongoing basis. Identify risk-related issues needing escalation to management. * Promote an environment that supports diversity and reflects the M&T Bank brand. * Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable. * Complete other related duties as assigned. Scope of Responsibilities: Serves as primary connection point between target users and customers and the New Venture team to find the most effective ways to represent customers pain points, frictions, preferences, and desires to the team. Manages and participates in the use of ethnographic and user research findings to inform and inspire business strategy, product decisions and experience design solutions. Manages and participates in the translation of research insights into powerful stories that shift hearts and minds and directly influence the final design and helps ensure the customer perspective is the guiding principle along the whole process. Education_And_Experience_Required Minimum of a Bachelor s degree in design, or another relevant field from an accredited design school and a minimum of 6 years ethnographic research (quantitative and qualitative), divergent exploration, conceptual development and/or industrial design experience, or in lieu of a degree, a combined minimum of 10 years higher education and/or work experience, including a minimum o 6 years ethnographic research (quantitative and qualitative), divergent exploration, conceptual development and/or industrial design experience Minimum of 2 years work leadership, supervisory and/or managerial experien Experience with product prototyping and testing, workshop facilitation, future visioning, and strategy development Portfolio of work that demonstrates strong human-centered design capabilities across a diverse range of projects Demonstrated history of accountability and performance delivery Education_And_Experience_Preferred Master s degree in design from an accredited design school LocationBuffalo, New York, United States of America

Keywords: M&T Bank, Buffalo , Strategic Designer - New Venture, Accounting, Auditing , Buffalo, New York

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