Marketing Sales Manager
Company: Sinclair Broadcast Group
Location: Buffalo
Posted on: April 26, 2024
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Job Description:
POSITION SUMMARYWe are looking for a Marketing Sales Manager who
will provide leadership by executing sales strategies and plans to
achieve local sales goals, developing and supporting a successful
cross-platform sales and marketing team to effectively deliver
results, building and maintaining client relationships and managing
sales operations.PRIMARY RESPONSIBILITIESLead client development
activities and retention efforts to increase net promoter score and
promote Sinclair as the partner of choice in the community for all
local marketing needs.Deliver weekly revenue forecasts for digital
and broadcast for current month +2 and be within +/- 2% in accuracy
from the beginning to end of each month.Support revenue-generating
activities and participate in sales calls and client meetings,
observe interactions between clients and sales team members, and
provide timely and effective feedback and/or initiate impactful
coaching conversations utilizing observations.Display product
expertise and exhibit mastery of sales tools and systems and hold
sales team accountable for developing their knowledge and skillset
to do the same.Create action plans utilizing sales reports and
analytics, use the data to inform smart business decisions, and
give the sales team the guidance that they need to address issues
that are within their direct control to improve results.Take
ownership of ongoing talent development for local team after
ensuring a positive onboarding experience and effective knowledge
transfer of information required to successfully launch a new team
member.Monitor active campaigns and use performance dashboards in
regular sales meetings to ensure that team members are maximizing
revenue potential for their clients and adjusting strategies as
needed.Show creativity and business development thought leadership
to inspire new ways of growing account lists, creating and
nurturing pipelines of potential business, and increasing the
spending of existing business. -PREFERRED KNOWLEDGE, SKILLS, AND
EXPERIENCE
Keywords: Sinclair Broadcast Group, Buffalo , Marketing Sales Manager, Advertising , Buffalo, New York
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